Urban Pulse Mgmt.
Urban Pulse Mgmt. is a dynamic collective dedicated to revitalising Detroit’s community through innovative event management services. Their diverse array of community events celebrates culture and art while also providing tailored event management solutions to other groups.
Brand Overview.
Deeply rooted in Detroit’s Techno scene, Urban Pulse Mgmt. offers comprehensive artist management services to aspiring local DJs. Through their expertise in marketing, booking, legal affairs, and personal branding, they empower artists to elevate their music careers while enhancing their personal branding and connecting with wider audiences.
Drawing inspiration from Detroit’s vibrant culture and the pulsating energy of its Techno scene. The design combines sleek, modern typography with a rhythmic graphic element to reflect the dynamic and innovative nature of the brand. The bold, geometric lines, combined with a glitch effect, symbolise movement, energy, and digital disruption—key elements that reflect both their community-driven focus and the dynamic nature of the artist scene.
Concept.
Logos Design.
Primary Logo.
Secondary Logo.
Submark Logo.
Colour Palette & Typeface.
Brand Design.
These images showcase the Urban Pulse Mgmt. logo in real-world applications, featured on flyers for their parties and posts from their Instagram page.
Logo in Use.
Throughout the design process, several concepts and iterations were explored before arriving at the final solution. These designs reflect the creative journey and various directions considered for the project. While not ultimately chosen, they showcase the thought and innovation behind the design process, offering a deeper insight into how ideas evolve and develop.
Design Exploration.
