DogoLogic.
DogoLogic, an IT company based in Nigeria, specialises in the installation, maintenance, and repair of fire and safety systems, with a particular focus on hotels.
The company's visual identity is rooted in its name; 'dogo' means 'tall' in Hausa. This inspiration is manifested through the extension of vertical and horizontal lines in the logo, creating a visual illusion of length. The design is characterized by a bold and minimalistic aesthetic, featuring a three-color scheme (black, white, and pink). The strategic use of pink introduces a vibrant element, breaking the monochrome layout while maintaining a cohesive and continuous theme. This project highlights the creation of a distinctive visual identity for DogoLogic, reinforcing its commitment to safety with a modern and visually engaging brand presence.